INFLUENCER TYPE AND CONSUMER PURCHASE INTENTION: EXAMINING THE MEDIATING ROLES OF SOURCE CREDIBILITY, CONTENT VALUE, AND SOCIAL INFLUENCE IN THE PAKISTANI BEAUTY INDUSTRY. Qualitative Research Journal for Social Studies, [S. l.], v. 3, n. 1, p. 49–62, 2026. DOI: 10.63878/qrjs1180. Disponível em: https://www.qrjsocial.com/index.php/38/article/view/1180. Acesso em: 14 jul. 2026.