UNLOCKING COMMUNITY INVOLVEMENT IN TOURISM: HOW SOCIO-ECONOMIC BENEFITS AND ETHICAL TOURIST BEHAVIOUR DRIVE SATISFACTION AND POSITIVE WORD-OF-MOUTH. Qualitative Research Journal for Social Studies [Internet]. 2025 Sep. 9 [cited 2026 May 18];2(3):879-97. Available from: https://www.qrjsocial.com/index.php/38/article/view/376